OH!MATCHA
Packaging Design, 2024
Foam matcha for the brain.
Faced with the challenge of changing the reputation of matcha, OH!Matcha was born. When you ask the general public to describe the taste of matcha, the overwhelming response will be that the concentrated tea is negatively similar to grass. OH!Matcha strives to get rid of that image with associating matcha with its positive health benefits while also creating a fun and bubbly brand image.
Inspired by the foam that forms on top of the matcha when whisked, OH!Matcha takes a pop art turn and stands out from the earthy tones of its matcha competition. It ditches the earth tones and brings forth the heart, brain, and antioxidant benefits in a bold light.
Drinking matcha not only aided the meditation efforts of Zen monks but also became a means in attaining enlightenment itself. Sacrificing a bowl of the drink to Buddha was part of everyday temple practices.
A modest form of the tea ceremony, which has survived to this day and its message of beauty contained in the simplicity evokes admiration also in the West, has emerged in the 16th century.
It was a response to the ornate and sumptuous style that the Japanese aristocracy was particularly fond of and copied the Chinese patterns. Radical simplicity was encouraged, among other things, by monk Murata Shuko, who attained enlightenment at the moment when he realised that the eternal law of the Buddha is revealed by a mere gesture of filling the bowl with hot water.
The beauty of the tea ceremony comes from harmony that arises between the minds of the host and their guests. The spirit of the tea is expressed in four concepts: peace, purity, respect and the above-mentioned harmony. A ceremony conducted in a proper way frees from worries, shows the perfection of nature and human activities.
A modest form of the tea ceremony, which has survived to this day and its message of beauty contained in the simplicity evokes admiration also in the West, has emerged in the 16th century.
It was a response to the ornate and sumptuous style that the Japanese aristocracy was particularly fond of and copied the Chinese patterns. Radical simplicity was encouraged, among other things, by monk Murata Shuko, who attained enlightenment at the moment when he realised that the eternal law of the Buddha is revealed by a mere gesture of filling the bowl with hot water.
The beauty of the tea ceremony comes from harmony that arises between the minds of the host and their guests. The spirit of the tea is expressed in four concepts: peace, purity, respect and the above-mentioned harmony. A ceremony conducted in a proper way frees from worries, shows the perfection of nature and human activities.
