I’ve had the opportunity to design two new merchandise graphics to sell in the Moody Theatre and ACL Live venue as well as the Austin City Limtis online shop. I also assisted with tapings and selling merchandise during shows, inventory, and deliveries to the online store. Partnering with Industry Print Shop was also a huge part in our success to screenprint many graphics to sell at the venues 

This new direction with the ACL brand was inspired by the rock and roll roots in Austin, Texas. I wanted to connect the new and the old by taking the logo back to the 70s with warm colors and shadows. Since the show was established in 1974, the festival has grown out into a cultural phenomenon each year. The famous ACL typography has become a staple in Austin which can be noticed with any local who lives there. I was honored to be a part of something ingrained in Texan culture.