OH! Matcha
Packaging Design, 2024
Foam matcha for the brain.
Faced with the challenge of changing the reputation of matcha, OH!Matcha was born. When you ask the general public to describe the taste of matcha, the overwhelming response will be that the concentrated tea is negatively similar to grass. OH! Matcha strives to get rid of that image with associating matcha with its positive health benefits while also creating a fun and bubbly brand image.
Inspired by the foam that forms on top of the matcha when whisked, OH!Matcha takes a pop art turn and stands out from the earthy tones of its matcha competition. It ditches the earth tones and brings forth the heart, brain, and antioxidant benefits in a bold light.
Foam matcha for the brain.
Faced with the challenge of changing the reputation of matcha, OH!Matcha was born. When you ask the general public to describe the taste of matcha, the overwhelming response will be that the concentrated tea is negatively similar to grass. OH! Matcha strives to get rid of that image with associating matcha with its positive health benefits while also creating a fun and bubbly brand image.
Inspired by the foam that forms on top of the matcha when whisked, OH!Matcha takes a pop art turn and stands out from the earthy tones of its matcha competition. It ditches the earth tones and brings forth the heart, brain, and antioxidant benefits in a bold light.